Form and function have been on my mind lately. I’ve been reading about them, about design and use, about adoption. As David Kelley of IDEO and the Stanford d.school fame has illustrated, form and function are both critical to a product’s adoption and use. Entrepreneurs need to understand this – a product should not ship without satisfying criteria for both. Form, function, design, adoption; all of these topics are admittedly interrelated. I get frustrated, thinking to myself “what entrepreneur really cares about this chicken-or-the-egg debate?”
Form is Important
Something can look cool/beautiful/simple/epic. Or something can look lame/ugly/complicated/regular.
The luge sled looks awesome.
I love the toaster (weird, I know, but whatever).
Function Is More Important
Bottom line, though, as an entrepreneur, I want my product/service to deliver on my and its promise.
As a customer, I want to get shit done.
Product must function.
If not, the person on the luge (luger??) probably dies.
If not, your toast is burnt.
Nobody likes burnt toast (in other words, don’t get distracted by the shiny objects or the squirrel).